We go where prompts cannot reach.
Capturing the atmospheric truth of the Mexican tropics as navigational coordinates for the future of AI-driven advertising.
Capturing the atmospheric truth of the Mexican tropics as navigational coordinates for the future of AI-driven advertising.
Anikena: Earthbound | A Comparison of Traditional vs. AI Enhancement
YEAR LOCATION STATUS ROLE
2025 Tulum, MX / Berlin, DEU Published Lead Photography & Creative Direction
2025 Tulum, MX / Berlin, DEU Published Lead Photography & Creative Direction
A specialized commission for a German editorial feature investigating the "Digital Frontier." My objective was to establish the Human Benchmark—capturing a high-fidelity visual archive in Tulum, Mexico, designed to be later challenged and expanded by AI-driven interventions in Berlin.
The Creative Direction: Brutalist Tropics
In a region often defined by cliché "boho" aesthetics, I steered the direction toward a Brutalist Tropics narrative. I sought to document the "Unpromptable"—the raw, erratic friction between high-contrast sunlight and the textured decay of the jungle.
Visual Strategy: I focused on Entropic Details—the salt-crust on skin, the unpredictable grain of limestone, and the way natural light filters through unrefined concrete. These elements served as the "True Data" that the subsequent AI models in Berlin would attempt to replicate or enhance.